A product launch is a critical business initiative designed to introduce a new product to the market and make it available to consumers. It involves a well-coordinated effort across various departments, including marketing, sales, product development, and customer support. The goal of a product launch is to generate excitement, attract attention, and achieve initial sales momentum.

1. Market Research: Understanding the target audience, competitors, and current market trends to position the product effectively.
2. Product Development: Ensuring the product meets the needs of the audience with its features, quality, and design.
3. Marketing Strategy: Crafting a marketing plan that includes advertising, promotions, and social media campaigns to create awareness.
4. Sales Enablement: Preparing sales teams with training and resources to communicate the value of the product effectively.
5. Launch Event: Hosting events (online or offline) such as press releases, webinars, or live demonstrations to introduce the product.
6. Post-Launch Activities: Collecting feedback, addressing customer queries, and making necessary improvements to sustain product success.