Bus shelter advertising involves placing promotional materials such as posters, billboards, or digital screens in or around public bus shelters. This type of outdoor advertising leverages high footfall areas to target a broad audience, making it a highly effective and visible form of marketing.

1. High Visibility: Bus shelters are located in prominent urban and suburban areas, ensuring exposure to both pedestrians and vehicular traffic.
2. Constant Reach: Operates 24/7, offering continuous brand visibility to commuters and passersby.
3. Cost-Effective: Compared to other forms of outdoor advertising, it provides extensive reach at a relatively affordable price.
4. Localized Targeting: Allows businesses to focus on specific areas or neighborhoods.
5. Creative Display Options: Modern shelters often support illuminated ads, digital screens, and interactive displays to engage audiences effectively.